Total OrdersAll Shopify orders carrying a tag that begins with "agent-" — one-time (OTP) orders and SNS orders together. Test, cancelled and voided orders are excluded.
OTP Net RevenueCS Deal revenue on OTP orders (orders not from the Recharge sales channel): the total of line items whose bt-discount contains "CS Deal", after discounts and net of refunds.
OTP AOVOTP Net Revenue ÷ OTP orders.
OTP AOV LiftOn OTP orders, CS Deal revenue ÷ the whole order's revenue (order total excluding tax, net of refunds). Example: a $120 order with $20 from CS Deal line items has a 20.00% AOV Lift.
SNS OrdersAgent-tagged orders that came through the Recharge sales channel (the order that started a subscription).
SNS 6Mo LTVExpected net revenue from each subscription over the 6 months after its first order, not counting that first order. Each SNS order is matched to a historical cohort by renewal interval (1 mo, 2 mo, 3 mo, 4–6 mo, 6 mo+) and by the first order's net revenue (≤$20, $20.01–50, $50.01–75, $75.01–100, >$100); the cohort value is the average revenue those same subscriptions produced in their next 6 months, net of refunds.
Total 6Mo Net RevenueOTP Net Revenue + SNS 6Mo LTV.
Periods
